Our Story

Our story begins in Colombia, where our grandma family launched one of the country’s first nail polish brands in 1983. That passion was passed down to our father, who has been formulating cosmetics ever since. We grew up surrounded by pigments and potions, melting beeswax into lipsticks before our first words. Cidra is named after our beloved grandmother and the native Colombian fruit known for its powerful rejuvenating properties. Cidra is our tribute to our Latin-American legacy that shaped us and the botanical-rich land we proudly call home.

Our Story

Our story begins in Colombia, where our grandma family launched one of the country’s first nail polish brands in 1983. That passion was passed down to our father, who has been formulating cosmetics ever since. We grew up surrounded by pigments and potions, melting beeswax into lipsticks before our first words. Cidra is named after our beloved grandmother and the native Colombian fruit known for its powerful rejuvenating properties. Cidra is our tribute to our Latin-American legacy that shaped us and the botanical-rich land we proudly call home.

Rooted in Latin America

The smell of arepas on the stove. The sound of salsa music in the air. It’s the rhythm of stories told in Spanish, Portuguese, and Quechua—of hands passing down recipes, rituals, and remedies. This is our heritage. A living blend of flavor, color, spirit, and family. It shapes every formula we craft, carrying the soul of Latin America in every touch.

Rooted in Latin America

The smell of arepas on the stove. The sound of salsa music in the air. It’s the rhythm of stories told in Spanish, Portuguese, and Quechua—of hands passing down recipes, rituals, and remedies. This is our heritage. A living blend of flavor, color, spirit, and family. It shapes every formula we craft, carrying the soul of Latin America in every touch.

The Expert

Our father has been developing beauty products in Colombia for over forty years. A chemist at heart with a deep love for the craft of cosmetics, he’s been a part of our journey from the very beginning. Today, he personally blends each formula, bringing decades of experience, a meticulous eye for detail, and genuine care. For him, it’s about more than creating products that enhance your skin—it’s about setting a new standard for what beauty should feel like.
Don William

The Expert

Our father has been developing beauty products in Colombia for over forty years. A chemist at heart with a deep love for the craft of cosmetics, he’s been a part of our journey from the very beginning. Today, he personally blends each formula, bringing decades of experience, a meticulous eye for detail, and genuine care. For him, it’s about more than creating products that enhance your skin—it’s about setting a new standard for what beauty should feel like.
Don William

Thoughfully Made in Colombia

In our lab just outside Bogotá, our all-women team crafts every formula from the ground up. We focus on what’s real—high-performance, natural ingredients—and leave out the rest. No parabens, no silicones, no synthetic fragrance. Just clean, thoughtful beauty made with care.

Thoughfully Made in Colombia

In our lab just outside Bogotá, our all-women team crafts every formula from the ground up. We focus on what’s real—high-performance, natural ingredients—and leave out the rest. No parabens, no silicones, no synthetic fragrance. Just clean, thoughtful beauty made with care.